Public & International Relations
About Unit
"From Market Research, promoting to reflecting the GU Brand"
This department is responsible for delivering key messages to local, regional, and national media outlets, stakeholders and the higher education community through traditional and digital formats while maintaining and fostering relations with key Arabic and English media outlets.
Unit Structure
Head
Head of Marketing & Public Relations Unit
Marketing Specialist
Graphics Designer
The Public Relations Team Assists the Gulf University By
Builds and Maintains Relationships with the Media
This includes fielding inquiries from the press, connecting reporters with faculty experts and University spokespeople, and managing outreach to media to cover major announcements or events.
Providing Strategic and Integrated Communications Plans
Whether announcing a one-time event or promoting an ongoing program or project, the public relations team can assist with developing strategic communications plans that bring together various components of the Office of University Communications services to reach a strategic goal. After identifying the intended audience, our public relations team can help craft a plan that include media outreach, social media promotion, internal communications, and more.
Managing Social Media and Digital Marketing
Overseeing the university's presence across social media platforms and digital channels to engage with students, alumni, and the broader community.
Design Ads and Publishing
Creating visual advertising materials and managing their publication across various media outlets.
Drafting and Publishing Press Releases
Preparing official press releases to communicate university news, achievements, and events to the public.